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Posted Date: 12 Feb 2022 Posted By:: Jannane.M Member Level: Gold Points: 3 (₹ 3)
2021 General Master of L.I.S Bharathidasan University, M.L.I.S Degree Examination, Marketing of Information Products and Services, Nov 2021. Question paper
Are you looking for the old question papers from Bharathidasan University of Marketing of Information Products and Services paper? Here is the previous year question paper from Bharathidasan University. This is the original question paper of Marketing of Information Products and Services exam conducted in Nov 2021. Feel free to download the question paper from here and use it to prepare for your upcoming exams.
(For candidates admitted from 2012–2013 onwards)
M.L.I.S DEGREE EXAMINATION, NOVEMBER 2021.
Library and Information Science
MARKETING OF INFORMATION PRODUCTS AND SERVICES
Time : Three hours
Maximum : 100 marks
Answer ALL questions.
Subdivision (a), (b), and (c) in each question carry
4,6 and 10 respectively
(a) Define information as a Resource
(b) (i) What is the product market matrix? Explain its needs.
(ii) Define marketing segmentation? Explain Geographic segmentation.
(c) (i) What are the stages of the Product life cycle?
(ii) Define 4Ps and Explain the importance of 4ps.
(a) Define the Ansoff matrix.
(b) (i) What are the ingredients of a good strategic marketing plan?
(ii) Discuss Information marketing.
(c) (i) Discuss the Marketing mix.
(ii) What is portfolio management? Explain the need for portfolio
(a) Define behavioural segmentation.
(b) (i) Explain the marketing of information products and services.
(ii) What is Marketing Strategy? Explain the Importance of Marketing
(c) (i) Describe the marketing, pricing, information product and services.
(ii) Describe the segmentation variables.
(a) Explain the importance of marketing research.
(b) (i) Discuss about Economic aspect of information.
(ii) Narrate the marketing information service.
(c) (i) Define marketing mix and Concept of marketing mix.
(ii) What is segmentation? Explain and its types.
(a) Examine the role of marketing Plan.
(b) (i) What is the importance of product of Life cycle?
(ii) Explain about Types of marketing research.
(c) (i) Examine the marketing of library products.
(ii) What are the elements of corporate identity?
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