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Posted Date: 12 Feb 2022 Posted By:: Jannane.M Member Level: Gold Points: 3 (₹ 3)
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2021 M.Com Commerce Bharathidasan University, M.com Degree Examination, Commerce, Retail Management, Nov 2021. Question paper
Are you looking for the old question papers from Bharathidasan University of Retail Management paper? Here is the previous year question paper from Bharathidasan University. This is the original question paper of Retail Management exam conducted in Nov 2021. Feel free to download the question paper from here and use it to prepare for your upcoming exams.
S.No. 2186
P 16 MCE 1 B
(For candidates admitted from 2016–2017 onwards)
M.Com. DEGREE EXAMINATION, NOVEMBER 2021.
Commerce
RETAIL MANAGEMENT
Time : Three hours
Maximum : 75 marks
SECTION A — (10 2 = 20)
Answer ALL questions.
1.
What do you mean by retailing?
2.
What is Telemarketing?
3.
What is rural retailing?
4.
What is Macro environment in retailing?
5.
What do you mean by Franchising?
6.
What is retail stores layout?
7.
What is Merchandise Management?
8.
What is retail communication?
9.
What is buying process?
10. What is retail research?
SECTION B — (5 5 = 25)
Answer ALL questions, choosing either (a) or (b) in each.
11. (a) Bring out the advantages of E-retailing.
Or
(b) Differentiate Traditional retailing from Non-traditional retailing.
12. (a) Discuss the advantages of FDI in retailing.
Or
(b) Elucidate global trends in retailing.
13. (a) How to improve stores management in retailing?
Or
(b) Elucidate the types of retail location.
14. (a) Specify the importance of retail communication.
Or
(b) Explain the different types of merchandising.
15. (a) Enumerate the benefits of CRM in retailing.
Or
(b) How do you deliver customer value and satisfaction?
SECTION C — (3 10 = 30)
Answer any THREE questions.
16. Is retailing important to the national economy?
17. Explain the global retailing trends adopted by the business entities.
18. Explain the different types of retail formats.
19. Differentiate service retailing from product retailing.
20. Discuss various steps involved in Market research process.
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