Maharaja Krishnakumarsinji Bhavnagar University Marketting Principles For Hospital Management model question papers



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Posted Date: 23 Nov 2008      Posted By:: pushpam    Member Level: Gold  Points: 5 (₹ 1)

2007 Maharaja Krishnakumarsinji Bhavnagar University M.B.A Marketting Principles For Hospital Management Question paper



Course: M.B.A   University/board: Maharaja Krishnakumarsinji Bhavnagar University





M.B.A MAY 2007
Marketting Principles For Hospital Management
Time : Three hours Maximum : 100 marks
SECTION A — (5 ? 8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. What are the salient features of services?
2. How would you analyse Health care marketing opportunities?
3. Write short notes on :
(a) Factors that influence pricing-Hospital services.
(b) Process in Hospital services.
4. Distinguish between ‘‘Differentiated Marketing'' and ‘‘Undifferentiated marketing''.
5. What customer Relationship Management Really comprises?
6. Discuss the delivery system in health care services.
7. What are the components of services marketing Mix for Hospital services - explain briefly.
8. How can you segment the market for Health care services -Discuss?
SECTION B — (4 ? 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Discuss the importance (significance) of services marketing.
10. Explain the implementing and controlling process in the Health care marketing.
11. Discuss the elements of service-mix in Health care organisation.
12. Explain the steps involved in developing a new product/services in a health care organisation.
13. Discuss Franchising in Hospital services marketing.
14. Define promotion, and discuss the systematic approach for promoting Health care institutions.
15. What is internal marketing? Explain briefly the components of internal marketing?





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