Veer Bahadur Singh Purvanchal University Politics BBA (Fourth Semester) Examination, 2010, Marketing Management model question papers



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Posted Date: 07 Jun 2010      Posted By:: Ram Ratan Maurya    Member Level: Gold  Points: 5 (₹ 1)

2010 Veer Bahadur Singh Purvanchal University Politics B.B.A. BBA (Fourth Semester) Examination, 2010, Marketing Management Question paper



Course: B.B.A.   University/board: Veer Bahadur Singh Purvanchal University





B.B.A. (Fourth Semester) Examination, 2010
Subject-Marketing Management
Time:Three Hours
Maximum Marks: 70

Note: Attempt any Five questions. All questions carry equal marks.

1. Defince nature and scope of Marketing Management. Discuss Marketing v/s Selling?

2. What is meant by Marketing Segmentation? Explain relationship between market segmentation, targetign and postioning.

3. What do you mean by Marketing Mix? Throw light on a different element of promotion mix which help in making the promotional measures more effective.

4. Discuss meaning and objective of pricing. Describe the important factor to be consider while pricing a product.

5. Define Marketing Research. Differentiate between Market Reasearch and Marketing Research.

6. Markting research Provide critical input to marketing planning, implementation and control. Discuss.

7. Enumerate the steps involved in the process of marketing research.

8. Explain the following:
(a) Data interpreatation
(b) Research Design

9. What is sale forecasting? Highlighting the major technique of sale forecasting. State the importance of marketing reseach in sale forecasting.

10.Bring out the function and importance of advertising research.





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