Characteristics and objectives of successful Communication

Characteristics of successful Communication

To make communication more effective one has to follow scientific
Principles of communication.

1. Clarity
2. Completeness
3. Conciseness or Brevity
4. Courtesy or politeness
5. Correctness

1> Clarity
Convey message must be clear.
A good communication requires clarification.
Make specific statement.

2> Completeness
Completeness of message is quite necessary.
Organized message such way that no doubt remain in receivers mind.

3> Conciseness or Brevity
Message should be concise and to the point.
Unnecessary details may bore the receiver
Good communication include
Only relevant facts are to be included.
One should avoid repetition.
One should organize his thoughts very well.

4> Courtesy or politeness
In the age cut- throat competition, we must create friendliness with those with whom we make correspondence.
Friendliness is that thing which can't be separated form courtesy; one should be polite with his customers to get the favour.
for example,Thank you, sorry, we regret etc.

5> Correctness
Communication should be correct as far as language from and content is concerned.
One should be very careful in transmitting correct facts in correct language.


Knowing the scientific principles of communication and using
Them will help you become a better communicator.

Objectives of Communication

1. Information :

one of the most important objective of communication is passing and receiving information about a particular circumstances. In the organization the manager offer complete and precise information.

2. Advice :

A businessman can't have specialized knowledge of all branches like finance, taxation etc. If he want to run his business successfully so he will have to seek expert advice.

3. Order :

For the purpose of order, we have to communicate with other people in our daily life. Orders should be clear and complete and placed given in a friendly way.

4. Suggestion :

Suggestion is very mild and subtle form of communication. Now a days progressive houses make a provision for suggestion boxes. In the company workers are encouraged to drop their suggestions in to there boxes.

5. Knowledge :

Knowledge is a very conscious process of communication. It is also a long term process which requires of both receives and the render. The main purpose of knowledge is to educate as well as to improve silks of employees in the company.

6. Education :

The main important objective of communication is to widen knowledge as well as to improve skills. It is Carried on at three levels.
(1)At the management level.
(2) At the level of employees
(3) At the level of out side public