Top 5 black hat SEO methods that can kill your Blog and digital marketing business

In this article I have described some black hat SEO methods which can make your blog loose all its traffic through search engines i.e. organic traffic. Read on to know which tricks to avoid in SEO to keep the punishing action of Panda away from you

Black Hat SEO techniques are basically techniques that bloggers adopt to alleviate their SEO ranking, unnaturally. If you are caught adopting these techniques, there can be serious consequences, including your site being banned. There are times when you can manage to get past SEO with these techniques, but that is very rare and trust me, these techniques are not worth risking your site. I always advise bloggers, to refrain from these tactics, as they are plain unethical practices. Here is a list of the 5 black hat SEO tactics that you should avoid at any cost.

Overuse of the keyword(s)

This is a common practice and let me tell you that it does not bear fruit. Keyword density is of paramount importance but that does not mean that you use it unnecessarily. You can have a density of 3-5% and if it exceeds more than that and then you are simply overusing the keywords and search engines are now intelligent to recognize overuse and you are sure to get punished.

Hidden text in the blog

This is the silliest thing that I have seen bloggers do, using the keyword in the text but changing the colour of the text to the colour of the background so that it is not visible. Don't they realize that the rest of the text loses its meaning because of this? And yeah, the keywords may become invisible to the readers, but there are very much visible to the vigilant eyes of the search engine (X-ray vision)

Redirecting URLs

Redirect is a process when you click on a certain address on the search results, but are directed to another page. This is misused by bloggers who enhance the rank of their blog pages by redirecting the readers to a different link. This can easily be done by a redirect code. This is a black hat technique and the worst part is that the page to which the reader is directed is not even remotely related to the search that is run by the user and is basically a page that has lots of advertisements.

Using Link Farms

Link Farms are created just to add links to various sites. We know that the search engine measures the popularity of websites by keeping track of the inbound links and thus, it just helps the site to get a better rank. This is a thing of the past as the search engines are giving priority to the authority of the site that is the provider of the link and thus having Link Farms are not going to be of any help to you. In case you use them, then you are going to be under the scanners for all the wrong reasons. Digital marketing agencies have been depending a lot on link farming in the past but now they have realized the danger involved in it and have turned into organic SEO.

Purchasing links

As I told you search engines are now giving priority to the authenticity of the sites that are providing the links for your blog. So bloggers have got into the habit of paying these sites just for the links and this is Google strongly disapproves of this. The whole idea is that you can choose to pay a site that will review your work and then add you link to their site.

These are some of the black hat SEO methods which every blogger should avoid and get all the rankings that they want by their hard work. These techniques are hardly ever successful in getting you the traffic that you are looking for and instead you can get into serious trouble if you get caught.

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