How Social Media is utilized by Indian Political parties for General Election 2014

2014 General Election in India will be the biggest ever general Election and a phenomena to watch for because it is first Election in India after internet being accessible to 'aam junta' or every literate citizen to be precise. So, a discussion on the status of political parties in the Social media scenario, how they are campaigning their propagandas and how impactful the social media on the general election 2014 results . In this article we look into stories and ways how the forte of common Indian is used

You may have 'liked' pictures posted by friends, helpful websites, products, services and celebs using your social networking sites like Facebook, Twitter or Google Plus. You have also felt that when your friend likes some website you feel an urge to visit that. But ever thought of using Social Media for garnering votes for your favorite Party of Leader in the next General Election 2014? But have you ever felt that by liking a photo or a witty status update at Facebook you are actually promoting or supporting a political party to win the next General Election 2014? If not fold your sleeves and and its time to up your media marketing quotient.

Among the parties which takes Social Media as important as the fifth column and a potential deciding factor in the general Elections, BJP is the pioneer. Moreover its internet presence is something that is far more progressive than other parties including the ruling party. Before proceeding to other aspects like how the media campaign is advancing and who are the people behind BJPs Social Media campaign we would like to insist that we do not want any party to win the General Election only on the basis of Social media campaigns. There has to be good leaders without criminal background or intention and who can actually deliver. So Social media campaign should be catalyst in projecting and bringing out the best to the limelight.

Social media stories that could influence mass

When Preeti Gandhi started a Twitter account she could not rise above those mundane accounts of a housewife like what she cooked today or sharing her Biryani recipe etc. But when she noticed that her political comments were liked and re-tweeted lot she shifted interest to politics. Being an avid supporter of Narendra Modi the housewife was soon roped in for BJP's social Media campaign.

BJP is the pioneer in taking up social media promotions officially and seriously by roping in two famous Indian Web Industrialist Rajesh Jain who happens to be a BJP supporter. The other one is BG Mahesh founder of India Info and One India. Although both these persons have not confirmed their involvement in the BJP internet campaign the story itself tells a lot to us about the seriousness of BJP in the Social media campaign.
BJP seems to be trading the path very cautiously to avoid campain related blunders. Party President Rajnath Sign has assigned Social media related campaigns among the Office Bearers in the early days of June 2013. According to this allotment Gujarat based BJP leader Amit Shah, whose name often comes to highlight as Narendra Modi's successor in Gujarat if Modi can fulfill his Big Dream.

Social Media plan for BJP

BJP has so far used mobile, apps, emails along with Websites to up its media campaign. It is apparently preparing 10 million members and associates for the purpose of Social media campaign. Moreover as per latest news of BJP campaign the party will be using crowd sourcing means to influence on the voters. Crowd sourcing is to use online communities to ensure Modi's visibility to the internet users. Bharatiya Janata Yuva Morcha the youth wing of BJP is highlighting Mody as an 'Youth Icon' and will be using online giants like Twitter and Facebook forums.

Social media strategies of other Parties including Congress

How Congress is strengthening its Social media cell?
It seems that Congress Party is not going slow either when it comes to Social media or media campaign. The ruling party has reshuffled its portfolios in state levels in important states or cities like Delhi or Maharashtra. The party reshuffled the designations in Delhi a few weeks back while along with reshuffling portfolios it organized a major workshop on Social media in Mumbai. Congress party has renamed its Media cell and Social Communication Department and an official announcement was made that Ajay Maken former Sports Minister will be the Head of the Social Communication Department.

Conclusion and tips to use Social Media most effectively

As per census 2011 India's population is 1.241 billion. And according to a study report which was conducted and published by the IRIS Knowledge Foundation (collaboration with UN-HABITAT), India's population in the 15-34 age-group has increased to 430 million in 2011 from 353 million in 2001. This holds the potentiality to have this age group members well, as much as 464 million by 2021. So if Parties have to woo voters than they much reach to this population. And to reach this population there is no other way out than the internet and social media. When Social media is there with a full bloom to ignore its power is the simplest way to ruin the Party future. As a general rule the parties should nominate honest and educated candidates only who can naturally have impact on the tech-savvy voters of our country who wants positive changes in India through the General election 2014.

Article by Runa N Borah
Runa is a Content writer and blogger. She has started as an Expert in Relationship and Career counselling for various websites. She has been an Editor at ISC for several years and now concentrates on Article writing for ISC and her numerous blogs.

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