OverviewMost of us have at least one calendar in the house. Some of us buy calendars which have picturesque images of nature while some of us go all out to get hold of special edition calendars with unique photos. There are many, though, who prefer not to have just calendars with general dates but also dates marked for festivals and pujas. Then there are those who are eager to know auspicious & inauspicious days and specific times for an occasion, such as a marriage or for buying a new home. These groups of people are a huge number amongst Indians around the world. For them is a very special calendar called Kalnirnay, published by Sumangal Press. This is no ordinary calendar, but is practically a reference guide by which a lot of activities centered on community festivals and rituals get done.
How Kalnirnay was launchedIt is interesting to take a peek into the launch and success of Kalnirnay as narrated at the official website of Kalnirnay, which is http://www.kalnirnay.com/. The people behind the popular calendar-cum-almanac are astrologer Jayantrao Salgonkar & his son Jairaj Salgonkar. People generally refer to the Panchaang, a booklet which provided the tithis or dates which were considered to be auspicious or inauspicious as per the arrangement of the celestial planets and stars. This booklet or almanac gave Salgoankar the germ of an idea: to create a simpler version of it in such a way that you did not need to be an astrologer or literally study the stars to know the good and bad days. Thus was born Kalnirnay, the word 'Kal' referring to the planets' position and the word 'nirnay' meaning decision. By referring to Kalnirnay, one was taking a decision whether or not to perform a certain activity on a certain day or during a certain range of dates. The very first edition of Kalnirnay was published in Marathi in 1973 at an inexpensive price of just Rs.1.25p. It was not an immediate success since at that time calendars were easily available for free! The publishers then took to the air waves, promoting it via radio and television. That did the trick. Soon enough, people started buying Kalnirnay. Then arose the idea to not waste the blank rear page of each month on the calendar. Thus was born on the back pages the concept of providing monthly forecasts for each sun sign as per the Hindu calendar. This later expanded to a range of other concepts: household tips, medical & nutrition advice, recipes, etc. The general public lapped it up, buying Kalnirnay the minute it hit the stores. Its popularity soared, so much so, that today from the initial start up of 10,000 editions, there are literally zillions! Due to this phenomenal popularity, Kalnirnay today is now available in a variety of languages. In keeping up with contemporary times, you can now download Kalnirnay iPad app and even get the Kalnirnay Android version.
Unique Features of KalnirnayAs mentioned earlier, Kalnirnay is not just a ready reckoner to check out the months and dates (is 7th December a Sunday?) but also a mini-encyclopedia of articles, some by famous personalities & celebrities. For example, the back page of the December month of the 2014 Kalnirnay Marathi calendar has an article by none other than Sachin Tendulkar! (see image below)
The back page of each month also provides auspicious dates and the times of sunrise and sunset. The other details vary from month to month & thus you will find:
Kalnirnay online servicesKalnirnay has special premium online services available for the general public for a specific fee, the fee depending on the type of service availed of. These services include:
Types of Kalnirnay calendarsThe Kalnirnay calendar is published in various formats and sizes in different languages. You can buy a home calmanac or an office calmanac. It is available in Marathi, Hindi, Gujrati, Telegu, Tamil, Kannad and English. There are 4 different types available: a big version, a small version, a desk version for the office and one for the car. The small versions are extremely useful as they are pocket-sized ones & do not occupy too much space, whether on a wall or on a table.
Small Kalnirnay English calendar for the car
In addition, there are unique Kalnirnay calmanacs based on a specific theme. These include:
How to download Kalnirnay Android AppAll you need to do to get the Kalnirnay Android App is to visit http://www.kalnirnay.com/android/ and download the app for your ready convenience.
The app provides the following features:
How to download Kalnirnay iPad AppAbout 2 years ago, the publishers of Kalnirnay decided to keep up with the contemporary age by launching the Kalnirnay app for Apple products. The app is available in Marathi for iPhone, iPad and iPod Touch devices. The app enables you to check out calendar dates as well as read up on monthly forecasts, details of lunar events & find out auspicious dates to start a new business venture or to get married. The app also provides the facility to view monthly and annual events by categories and take daily notes with reminders of these notes.
Download here: http://www.kalnirnay.com/iphone/index.php
Conclusion The unique features of Kalnirnay as pointed out in this article have made it the most immensely popular calendar, so much so that it takes pride of place in many an Indian's home. In fact, the Kalnirnay wall calendars have become a part of the home's decor & furnishings, much like tastefully depicted art!
Contact Information for Kalnirnay CalendarsSumangal Press Pvt. Ltd.,
G-8, MIDC cross road, 'A',
near MIDC bus depot,
Mumbai - 4000093
Vandana is based in India with over 15 years experience as a freelance writer. Writing, no doubt, is her primary passion! Having learned the art of blogging from ISC, Vandana is enjoying the thrills of blogging, taking pleasure in sharing information & getting good pageviews at her various blogs.
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