What are the reasons for poor AdSense revenue?

In this article, you will know what the main reasons for very low AdSense revenue are. How to overcome from poor revenue from AdSense? What are the points to be observed if you are an AdSense publisher? Find the tips to improve AdSense revenue etc. How to increase traffic to webpage to get high CTR (Click through rate)? Read it.

The below are the main reasons for sudden drop of AdSense revenue for the publishers. You have to fix the issue for low AdSense revenue immediately to get back to the previous status or else it might happen even worsen. Yes, you might have fallen in one or many on these points despite you are getting enough traffic to webpage. So, you shall know in deep all about what is the reason for Adsense revenue drop down? and how to overcome from them?. When Google update the algorithm for relevancy search result from its users then there are other updates too releases from other sources. Like few points stated as below;

  1. AdBlocker

  2. Poor bidding by the Advertiser

  3. Smartphone user increases

  4. AdSense member increased

  5. Awareness on Ads click issues

  6. Pageviews issue for search engine traffic

  7. Bouncing rate issue for natural traffic

  8. Page loading issue for organic traffic


It is default AdBlocker comes within some of the browser like Opera or FireFox, so, obviously visitors can't see or click the Ads thus poor revenue for the publishers. This applies to Desktop, Laptop and Smartphone users.

Poor bidding by the Advertiser

Sometime low bidding by the Advertiser can create an issue for the publisher despite reasonable and genuine Ad clicks does happened. The CPC (cost per click) might be lower than expected, so, one more point to reduce the revenue generation for Publishers. It is better to use Google AdWord to know the high bidding keyword and its selection before publishing the article in a particular niche.

Smartphone user increases

In general, Smartphone users are increased including for browsing, so, they hardly use the banner or general Ads to click to see them despite responsive sites are available and optimized well, thus, poor or no revenue for the Publishers even though getting enough traffic to the webpage.

AdSense member increased

Unlike those earlier days where AdSense account holders less and revenue was ever-increasing for those who used to regularly contribute with quality post and adhering policy. These days too much competition for it and at the same time AdSense publishers increased high number globally and many blogs are competition in every direction. Thus, no or low AdSense revenue. So, considering some of these points, you also shall know how to earn from other source than Adsense? or how to make money from AdSense and Affiliate program? etc. in order to balance the revenue losing online from the global competition, if any.

Awareness on Ads click issues

This is one more reason, yes, before many normally used to click the interested Advertisement to see what are the real source to know about it. Nowadays, many online visitors aware about the Ads and its positive and negative issue. Thus, even a writer or AdSense publisher never or rare click on the other's Google Ad thus no or poor revenue. It is not necessary to mention about self-click or any violation against AdSense while mentioning this.

Pageviews issue for search engine traffic

Sometime pageviews are good but no Ad revenue due to the visitors just would like to get the brief info from the webpage and would like to go to a different webpage by using search engine or internal link or external link, thus, no or poor Ad revenue. In such case, you shall also know how to use external link smartly? to get benefit out of it without affecting any traffic or ad click etc.

Bouncing rate issue for natural traffic

Everyone knows that content is King, so, if your blog has poor content or no content then this will be one more reason to add for no or poor Ad revenue, yes, visiting webpage by the visitors for a second or two doesn't help from no or poor content thus lacking for AdSense revenue generation.

Page loading issue for organic traffic

This one create problem for the AdSense account holder and this is all because of heavy image tag or video tag or over decorated website or even sometime net connectivity issue collectively for many. If you see the list of top bloggers in the world and their blogs then you would agree that they concentrate on many aspect of their blog, one of them is avoiding page loading issue if any from image tag, video tag, poor adv and on. So, each blogger has to concentrate on this (page loading issue) to avoid in order to keep the visitor on blog for a while.

Article by Hafeezur Rahman P
Hafeezur Rahman has joined ISC in 2009 and he is a Job Editor at ISC since 2010, he also a Blogger. Hafeez continue to contribute in various sections of ISC and its sister sites like Techulator, NewRecruitments & Goaspider etc. He is a renowned feature writer & social enthusiast. He loves to write in a simple manner and share his visionary write-ups with the readers on the topics related to his field of interests and different niche. All his write-ups have been popularly read & shared by global readers.

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Author: Venkiteswaran07 Jan 2018 Member Level: Diamond   Points : 5

When we enquire someone 'how is business' we can hear many saying'not as good as it was'. This is true about adsense revenue earners also.Many feel that they do not get to earn good as before. Naturally one will be interested to know the reasons.

This article briefly enumerates some of the main reasons.

Just like the stock market, success stories circulate and captivate people. However the success stories, especially claiming enormous success or sudden success, are only few compared to the vast number of average success and equally vast number of failures.

This applies to adsense revenue earning also.
The proverb'Early bird catches worm' holds true here also. That is what is signified when the article has a point 'AdSense member increased'.

As in any field success formula does not stay same, but is changing steadily. Old formula will not fetch results and revenue i a later period. The basic algorithm also gets change.
Though the article just mentions a reason'Smartphone user increases', now this has to be dealt more elaborately, as the shift in use has come very much in favour of handheld devices. So the content, search and ads are to be best optimised for the small hand held devices. Test search is changing more to voice search too.
Google is also making content suppliers about the new trends and periodical changes and guide them how to post content and also place ads so that they can enhance their revenue from adsense.

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