Compare best Akshaya Tritiya gold and diamond jewellery special offers 2017

Are you planning to purchase gold or diamond jewellery for Akshaya Tritiya? Do you know why we buy gold on Akshaya Tritiya? Know the answer to this query in this article, which also provides you with a single page to compare and select the best deals & discounts offered by various reputed jewellers in India.

Why gold is bought on Akshaya Tritiya

Akshaya Tritiya is believed to be one of the most auspicious annual days when you can start something new or purchase something and reap its benefits multi-fold then on. For this reason, people tend to rush to buy gold as a wealth investment which would multiply in later years. Thus they are welcoming prosperity into their life when they purchase a gold coin or bar or gold jewellery. Gold is also associated with the Goddess of Wealth, Goddess Lakshmi, and Akshaya Tritiya is considered to be the birthday of her husband Lord Vishnu's sixth incarnation Lord Parshuram.

So if you are looking for special gold offers this year, compare the ones provided below. Before you do, you can also read: How to apply for Govt of India Sovereign Gold Bonds scheme.

Many people refer to the Panchang for the specific auspicious time to buy gold. This year Akshaya Tritiya date is 28th/29th April 2017, between 10.29a.m. of 28th and 6.55p.m. on 29th April.

Tribhovandas Bhimji Zaveri

A reputed name in jewellery since the 1860s, Tribhovandas Bhimji Zaveri, known simply by loyal customers as TBZ, will be opening all its stores early at 8.30a.m. on the auspicious day of Akshaya Tritiya. They are offering a flat 50% off on making charges of diamond and gold jewellery (conditions apply) between 26th and 29th April 2017.

Stores in Mumbai at: Bandra; Borivali; Churchgate; Ghatkopar; Santacruz; Thane; Vasai; Vashi; Zaveri Bazar.



A well know TATA product, the Tanishq brand name has established its own unique niche in the crowded jewellery market. You can up to 25% off on making charges of gold jewellery and on diamond jewellery value. The offer is open till 29th April 2017.

Other offers include:
  1. You can get 8% off on making charges of its Swarnam range, with the range starting from Rs.20,000/-. The offer is open up to 30th April 2017.

  2. Flat 5% off on studded Solitaire below Rs.2 lakh

  3. Flat 7.5% off on studded Solitaire above Rs.2 lakh

  4. You can get up to 10% off on diamond jewellery and up to 15% off on making charges of studded and Mia colour stones' jewellery. The Mia range is available at Rs.3,999/- onwards. This offer is valid till 29th April 2017.

  5. You can avail of 10% Cashback on HSBC Credit and Debit cards. The minimum transaction should be Rs.50,000/ and maximum Cashback amount is Rs.10,000/-. This offer is valid up to 29th April 2017 (terms & conditions apply.)

Note: Two or more offers cannot be clubbed together and there is no special offer on coins and loose solitaires.

Stores in Mumbai at: Andheri (West); Bandra (West); Borivali (West); Chembur (West); Churchgate; Lower Parel; Malad (West); Khar (West); Goregaon (East); Ghatkopar (West); Vasai (West); Mumbai International Airport (T2); Vashi; Kalyan (West); Thane (West).

For more store location information visit: or Call: 1800-258-2598.

Carat Lane

A partnership with the above-mentioned Tanishq brand, Carat Lane invites you to celebrate new beginnings with their traditional and modern designs. You can save up to 25% on Diamond and Gemstone Jewellery.

Their unique offers:
  1. You can try the jewellery at home before actual purchase. All you need to do is book a 'Try at Home' appointment by calling their Toll Free number 1800-102-0103.

  2. You can register online at and get Rs.2,000/- off on orders over Rs.15,000/-.

They have stores located in Mumbai (at Lower Parel), Navi Mumbai, Thane, Pune, Chennai, Bengaluru, Chandigarh, New Delhi, Gurgaon, Noida and Hyderabad.

Om Jewellers

Om Jewellers' tag line is "Jewels and family bonds live forever". So perhaps you can strengthen those family bonds by gifting a one of a kind jewellery piece!

This Akshaya Tritiya, Om Jewellers is offering 51% off on making charges of Gold jewellery and zero charges on Diamond Jewellery (conditions apply).

Stores located at: Borivali (West); Mulund (West)


Malabar Group

The Malabar Group has over 175 showrooms across nine countries. This Akshaya Tritiya, they are allowing buyers to book jewellery in advance by paying minimum 10% of the price. You can buy the jewellery at the booked rate or the prevailing rate, whichever is lower. This booking offer is open till 27th April only.

Their offers:
  1. Special offer: Take home silver free which is equal to the weight of gold

  2. 30% off on making charges of Gold jewellery

  3. 50% off on making charges of Diamond jewellery

You can purchase online at: For corporate bookings you can send a mail to:

Reliance Jewels

A brand of the Reliance Group, Reliance Jewels not only has a wide range of gold, silver and diamond jewellery, it also has a 'Golden Steps & Swarna Vriddhi Jewellery Purchase Scheme' and has Old Gold exchange offers.

This year for Akshaya Tritiya, Reliance Jewels is offering up to 30% off on Diamond value of Diamond jewellery and up to 50% off on making charges of Gold jewellery. This offer is available till 30th April 2017. You can check out their range at:

Additional offer: Extra 5% Cashback on SBI cards. The minimum transaction should be Rs.25,000/- and the Cashback is Rs.2,500/- per card account. This Cashback offer is valid only till 28th April 2017 (terms and conditions apply).

Nakshatra World

Gili is one of the most recognizable jewellery brands in terms of its name. This is the brand of Nakshtra World Limited, the other brand names of its range of jewellery being Nakshatra and Parineeta (these two are a high-end luxury range of jewellery), Asmi, Sangini, Diya, Parineeta, Rivaaz and Maya. Don't miss out on their special offer this Akshaya Tritiya, with up to 30% off on Diamond jewellery, the offer being open till 30th April 2017.

Nakshatra World stores are located across India. Find the nearest one at:

Ending note

Other than gold, it is considered auspicious to buy a vehicle or property and to get engaged or married.

So go on ~ Celebrate new beginnings on Akshaya Tritiya!

[Note to readers: The author is not endorsing any brand or offer, but giving general information based on details sourced from print advertisements. Buyers are advised to check the official websites or visit the nearest store to confirm the offers and know too the terms & conditions which apply on each offer.]

Article by Vandana
Vandana is based in India with over 15 years experience as a freelance writer. Writing, no doubt, is her primary passion! Having learned the art of blogging from ISC, Vandana is enjoying the thrills of blogging, taking pleasure in sharing information & getting good pageviews at her various blogs.

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