Introduction Customer is the king hence keeping them satisfied and happy is very much essential for the success of any business unit. We need to identify whether our customers are satisfied. If they are satisfied, we can be happy that we have a customer for life or at least they will spread their satisfaction and happiness among their folks. This fetches more customers to us. But at the same time, if a customer is not satisfied, we are losing a client forever and also they will spread the negative news which will have a negative impact on our business. A business should learn to retain customers, create loyal customers and to attract new customers. Providing customer satisfaction is a vital part of achieving the above. By just providing services, we cannot come to know whether our customers are satisfied. To understand that, we need to learn to measure the customer satisfaction. This will give us a clear picture of how satisfied our customers are. It, in turn, helps us to take corrective measures if any required.
Conclusion It is quite obvious that every company should satisfy its customers or clients. A customer needs value for his money and the company is bound to offer him a product or service worth the money he pays. If not, he will not stick on, he will look for other alternatives. Competition is tough and that has to be kept in mind. There is no point in just delivering a service when you are least interested in knowing whether the end user is satisfied or not. It will not help you achieve success. In each stage, you need to measure the satisfaction of your customers. Corrective measures should be taken in a timely manner to increase your strengths and to reduce the weakness.
The customer is our God. If there is no customer, we are not there. So we should not think customers are disturbing us. Customer delight is very good for the progress of the company. The products we manufacture or the service we provide to the customer should have a positive impact on the customer. Then only he will go again for our product.
Another important factor for customer satisfaction is service after sales. Once we sell our product, we should provide the required service for the better utilisation of the product. We should educate the customer about the Dos and Don'ts with our product. We may have to demonstrate the usage of the product to them.
If there is any complaint from the customer, a positive response from our side should reach them immediately and our person should contact him and understand the problem and try to sort out the problem. This is very important in getting a customer satisfaction.
The author has presented the write up very precisely and the points which are important for customer satisfaction is also very nicely discussed.
Customer satisfaction is a primary requisite for any business. There are many methods, ways and techniques by which it can be achieved to a more or less degree. In fact, customers are initially driven by the affordable cost and best possible quality but later they prefer good after-sales attention by the company. So customer satisfaction is a tough process for companies as they have to achieve something like six sigma in this context and with increasing competition, it is going to be more and more difficult.
A very good article that tells us how to check customer satisfaction which indirectly reflects how our business is running. In the long run, the customers or clients are the best brand ambassador bigger than marketing. Analysing the needs of the customer helps the seller to focus time and resources in the right direction.
I'm glad that the author has mentioned complaints or suggestion box. The moment the customer sees a 'functioning' complaint box and get answers to their questions, they have faith in the seller and the reassurance that their issues will be sorted out. This enhances the image of the seller.
Changing times and trends make customer surveys useful. A survey of their satisfaction and suggestions for improvement will always help in improving business.
Developing the concept of regular customers and offering them a privileged service makes the customer feel respected and keeps bringing them back again and again.
These days social media is used to highlight a good service and to complain against a bad seller, checking and acting accordingly also helps. A simple exercise of a surprise shopping experience by the seller himself will enable him to have the first-hand experience of the good and bad things about the service. In this competitive world where sellers try hard to attract customers, we cannot take buyers for granted, we need to understand them and then cater to their needs.