Overview Recently, Karen Davidson, great-granddaughter of William A. Davidson, one of the co-founders of Harley-Davidson Motor Co. and the creative director of the company, was in India to promote the brand's clothing & accessories. As part of her promotional tour, she launched Kolkata's very first Harley Davidson MotorClothes store. Now is a good time to apply for a dealership of this super-bike company!
The store of casual clothing, biking gear, souvenirs and other general merchandise are one of the business opportunities of a Harley Davidson franchise. There is a full-fledged dealership, too. Bike parts and accessories to customize the bike as per the owner's aspiration and after-sales service is an integral part of a dealership of Harley-Davidson. Having qualified service technicians with hands-on experience to help a customer maintain his Harley-Davidson bike is a huge plus point of such a dealership.
Even more important, as a Harley-Davidson dealer, you are literally an ambassador of the iconic brand. As the company states, you must ensure that you "create experiences, memories and a bond that can last a lifetime."
So do you have it in you to create that lifetime loyal bond between the customer and the brand that is Harley-Davidson? With the finance and facilities' eligibility requirements met, you can enter into a really unique franchise venture with a dealership of Harley-Davidson.
Dealeship eligibility requirements As the owner of a Harley-Davidson dealership, you must have the firm commitment to operate it to the highest quality standards that is expected of a Harley-Davidson franchise anywhere in the world. At your dealership outlet, Harley-Davidson riders must experience an unmatched retail experience. It is profitable for sure. You need to ensure it is viable, too.
The following dealer requirements should be met:
The Money Factor You will be expected to put in your own capital investment to set up a dealership. This is two-fold, namely a capital investment of INR 40 million and a working capital investment of INR 30 million. Note, however, that this financial prerequisite can differ on a case by case basis as other factors may need to be considered. This will be discussed when you present your business application while meeting the Harley-Davidson officials. A credit review will take place for potential dealers.
The Infrastructure Factor Harley-Davidson has specific requirements for the location, facilities available and standards for the design of the retail dealership. The guidelines for these will be intimated to the potential dealers.
How to apply to be a dealer You need to first fill up a basic application online in order to set up a potential appointment with the Harley-Davidson officials. In this initial application, you are simply giving personal details and other general information.
After the basic application If your application looks promising and the Harley-Davidson officials consider you as a potential dealer, then you will get an invitation to complete a formal application form and simultaneously sign a confidentiality agreement.
Harley-Davidson will review your application and notify you if your application is accepted and approved. Next, once you are notified, you must provide a viable business plan as well as an executive summary template to proceed to the next stage of approval.
Once your business plan gets the green signal, you will receive an invitation for a personal interview with Harley-Davidson officials. The interview will be reviewed and if approved, you will move ahead to the next stage.
The next and final stage is the concluding approval process. This involves an intimation of imminent checks of credit and background as well as submission and checks of requisite documents. Once all the checks are done with no issues raising a red flag and you do meet all the business criteria for a dealership of Harley-Davidson, you will receive a Letter of Intent (LOI). On signing the LOI, you are on board the Harley-Davidson dealership!
Note: The various stages of applying and finalization of a Harley-Davidson dealership may vary from one location to another.
Contact information A potential dealer can contact Harley-Davidson via email at firstname.lastname@example.org.
Vandana is based in India with over 15 years experience as a freelance writer. Writing, no doubt, is her primary passion! Having learned the art of blogging from ISC, Vandana is enjoying the thrills of blogging, taking pleasure in sharing information & getting good pageviews at her various blogs.
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