What is B.M.M. course - an overview The University of Mumbai launched the Bachelor of Mass Media course in the academic year 2000-2001. Over the years, colleges affiliated to the University have included it as one of the courses after Class 12. In fact, the popularity of the course has grown by leaps and bounds. The reason for this is not hard to fathom. Over the duration of three years (six semesters), the students get a wonderful insight into, and grasp of, various forms of communication media. This includes its print formats as well as on-air formats and today's contemporary e-format. So radio, television, publishing formats and the Net are all integrated into the academic studies. Communication skills through writing & speaking and presentations are honed, as also analytical and research skills. What's more, creativity comes to the fore through projects, workshops and inter-collegiate competitions.
Due to the varied aspects of media being covered in the core curriculum, students are able to eventually have multiple options for a future, long-term career. So, whether you are keen on becoming a journalist or a publisher, work as a television anchor or write scripts, become an RJ or a produce your own radio program, take up a career as a web designer with SEO expertise – all these, and more, is what you can look into, ahead.
Eligibility for a B.M.M. course For admission to a B.M.M. course in a college in Mumbai you need to pass the Qualifying Exam (QE), which is the Class 12th exam of the Maharashtra Board of higher Secondary Education or its equivalent. The streams can be any - Science, Arts or Commerce. Note that admission to Mumbai colleges requires first B.M.M. course and selection of the college & course through the common admission test. There are 60 seats per batch for the course in each college.
Here's a quick guide to the best of the best colleges in Mumbai which offer the B.M.M. course –
St. Xavier's College This autonomous college is one of the most reputed ones in Mumbai and considered the best for many courses, including for B.M.M. Students don't just learn about the basic concepts of communication & its tools but are also taught to differentiate between mass communication and mass media. Through very well-organized seminars and workshops, an understanding is developed about the impact of the media on society. How to write for various types of media, advertising styles, etc form part of the third year curriculum. Internships in media industries are scheduled during the summer break of the second and third year of the course.
St. Xavier's College conducts an entrance test, generally in the first week of June. The minimum pass percentage for the QE is 65% for general category students, 60% for Christian Minority Community's students and 55% for SC/ST reserved category students.
Address: 5, Mahapalika Marg, Mumbai, Maharashtra 400001.
Ph: 022 22620661.
Ruia College While Ruia college is popular for those keen on joining the commerce stream, its B.M.M. course is also known to be much sought after. The college started this course in 2006. When it introduced a Marathi medium of the course in the 2010-11 academic session, it became a huge plus point as there were many students eager to take up the course but were not so fluent in English. The English medium section has eminent experts visiting and audio-visual screenings of film adaptations based on literary texts scheduled, as also unique workshops & field trips. Class assignments and group discussions encourage teamwork & enhance one's personality development.
For the Marathi medium section, too, workshops and industrial visits are scheduled and creative writing lectures are delivered by experts in the field. Marathi Bhasha Divas & Sanskrit Divas are celebrated as part of the co-curricular activities.
Address: L. N. Road, Matunga (East), Mumbai 400 019.
Ph: 022 2414 3098/ 24143119.
Sophia College for Women Launched in 2003, the B.M.M. course at Sophia College involves a lot of project work for each semester so as to provide practical exposure alongside theoretical studies. Students not only get a grasp on various forms of media but also learn how it should be used effectively in an intelligent manner without compromising on integrity. On-the-job experience through summer internships gives an even closer perspective on media as a tool of communication.
Alongside intense classroom sessions, students engage in a variety of co-curricular activities. One unique aspect is what is called a BMM wall newspaper, brought out monthly. It is a display of articles worked on by the students of various aspects of media. The Department also operates a very popular film society which screens national & international films and has lively discussions about them. An interactive program is scheduled with professionals across the media spectrum, including with journalists, theatre personalities, advertising executives, filmmakers, etc.
Address: Bhulabhai Desai Road, Mumbai 400026.
Ph.: 022-2351 2642 / 022-2352 3304.
Email: firstname.lastname@example.org / email@example.com
K C College For three years, the Department of Mass Media of Kishinchand Chellaram College
(known as K.C. College) has been ranked in the top 10 colleges for Mass Communication in the country by India Today, a reputed national magazine. The course was first started in the academic session of 2000-2001. As per the syllabus, students get exposure to a little of each of varied disciplines. So you study bits of world history, sociology, economics, political science, etc. From learning basic principles and concepts of various media, students move on to learning understanding them in-depth, Thus, you acquire information, for example, about press law & ethics, print production, marketing research, etc.
Note that the B.M.M. course is conducted at the Colaba campus of K C College of Management Studies (KCCMS) and not at the Churchgate campus.
Address: 3rd Floor, KCCMS Bldg, Behind Regal Theatre, Mahakavi Bhushan Marg, Colaba, Mumbai - 400 005.
Ph: +91 22 2282 6122.
Website: http://www.kccms.org/ Main campus: http://www.kccollege.edu.in/
Rizvi College Students of the B.M.M. course get the opportunity to work on live projects. This is due to the fact that faculty are from the media-related industry itself. They are also easily approachable for queries about the curriculum taught. They are also known to mentor well for project work and assignments. What's more, the senior students and alumni are known to be helpful.
Other than academic-related workshops, co-curricular activities such as film screenings and interactive class discussions are held. A plus point is that Rizvi college offers placement opportunities.
Address: Rizvi Educational Complex, off Carter Road, Bandra (West), Mumbai-400050.
Ph: 022-26480348 / 2600 4245.
Other prominent colleges in Mumbai which offer the B.M.M course are K. J. Somaiya College, Lala Lajpatrai College, Mithibhai College, etc.
Vandana is based in India with over 15 years experience as a freelance writer. Writing, no doubt, is her primary passion! Having learned the art of blogging from ISC, Vandana is enjoying the thrills of blogging, taking pleasure in sharing information & getting good pageviews at her various blogs.
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