How to make a Public Relation Program successful

PR program is a great way to build your business image even if you're well established. This will help you to keep on track and achieve your goals. Read a guide to make a public relation program successful.

In simple terms without any media and journalism jargon, "Public relations (PR) is the way companies, organizations and individuals communicate with the public through media. Now who is responsible for the public relations of a certain place? Its the PR specialist. He or she communicates directly or indirectly through media with the precise audience. They do this keeping in mind the image of the organization, company or individual and knowing well how to maintain, if not enhance it. This is a sensitive task during a PR campaign or PR program the following things go research, action planning, communication, and evaluation. Here is all that you need to know about that the program RACE.

Simple steps for a successful PR program

  1. Research : This is needed, you just can't blurt out anything. Every word that you say is going to record, spread, read, judged and criticized. Thus researching and preparing before going live is much of a necessity. Once, this step is done it will be easier to go through the rest of the steps.

  2. Preparing for the process : In this step, you will have to have figure out objectives. This step can be called the Research 2.O. In this step, you will need stats about your event or business, the why-how-what about the competitors and how they stack up. With this, you also have to find out what goals are you trying to meet soon. So from there, you can set up your message for a targeted audience

  3. The way of communication : This is going to be the tip of your iceberg. That means the tip, people are going to see. The way you communicate matters means what you communicate matter. You can get posters made, interact with social media, get press conferences, etc. You can choose the medium of communication with regards to the type and number of the target audience and your agenda for PR Programs.

  4. Evaluation : This will not only help you determine whether your program would be a success but it will also prepare you for future PR campaigns. That you can understand by the feedback you gain from press clippings, media analysis, focus groups, and surveys. You might get negative feedback and you should not let it pull you down. You can use it to get better results the next time

  5. Plan: Plan your activities under your tactics that required a strategy to achieve our goals. Communication is the most important method that you have to look.

  6. Measure success : The last important part is to know your executed plan was successful or not. Check for increase in sales with selected number of month from the campaign started? Make a note of success definition of your organization and let your team understand about the goals and once you hit your goal it'll be a great merit for you as well as your team

Reputation is everything in the world of business – the old saying 'it takes years to build and only seconds to lose' is totally true.

NIMCJ - National Institute of Mass Communication and Journalism is the best mass communication and journalism institute in India and pioneer institute to introduce Radio journalism and Digital media in media academics in Gujarat. Founded by Gujarat University, NICMJ offers a PG Diploma in Mass Communication and Journalism along with public relation courses as well as journalism and its allied subjects.

  • NIMCJ - National Institute of Mass Communication and Journalism
  • Website:
  • 4th Floor, Shapath- I, Opp.Rajpath Club, S.G. Highway, Bodakdev, Ahmedabad. 380015.


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