How to apply for Bajaj Bikes dealership franchise opportunity

Want to join the Bajaj Auto two-wheeler network as a dealer? Looking for a business opportunity as a Bajaj bikes franchise? This article gives complete information on the procedure on how to become an authorized Bajaj Auto dealer in Mumbai and Panvel, Maharashtra. Details of the dealership requirements, eligibility criteria and the online application form link for the dealership is also provided.


Bajaj is a globally reputed, internationally acclaimed, motorcycle specialist. Its entire range of two-wheelers, from the Dominar 400 beast to the reliable CT100, the sporty motorcycle Pulsar to the ever popular cruiser Avenger, has been well-received in the market and won over loyal customers to the brand. An investment in a dealership in these bikes is a sound investment in the well-known brand name itself. You can ride to success as a Bajaj dealer if you have the requisite infrastructure and sufficient funds to invest in setting up the dealership.

Bajaj Dominar 400
[Bajaj Dominar - image source:]

As per the latest dealership notification, Bajaj Auto wishes to appoint Bajaj dealers in Maharashtra through online applications in Borivali, Mumbai and Panvel, which is located in Raigad District and is a node of Navi Mumbai. This is a wonderful opportunity for those seeking to join India's best motorcycle company. Those interested in setting up a Bajaj dealership elsewhere, too, can check out the details in this article about the requirements and application process.

How it works

As a dealer, you will not be paying any deposit money to Bajaj Auto. On acceptance of your application for a dealership, you will be assigned a specific area, known as the command area, for the operation for sales and any service-related activities. No other dealer of the company will be allowed to do cross-selling in that area. The company will supply the vehicles only on the basis of the order and will send the required vehicles only on advance payment. The company does not give on credit. The dealership agreement with Bajaj Autor can be renewed after every two years.

The return on investment for the Bajaj dealership will be in the range of 18% to 24% per annum. This covers sales of the vehicles, workshop revenue and spare parts. You will also receive excellent support from Bajaj Auto. This will begin with the company providing the entire layout, drawings and interior designs for both, the showroom and for the workshop, these being as per the norms of the Bajaj dealership corporate identity. The company will give full training to the dealer, showroom staff and workshop technical staff. The sales team will also receive direct training from the company to know about the features of the vehicles, how to communicate with customers and handle the sales process.

The motorcycles of Bajaj Auto are -
  1. Dominar.

  2. Pulsar.

  3. Bajaj Pulsar RS200
    [Bajaj Pulsar RS200 - image source:]

  4. Avenger.

  5. V.

  6. Discover.

  7. Platina.

  8. CT100.

Bajaj Dealership requirements

These are the eligibility requirements to become a Bajaj dealer-

Infrastructure and facilities

The showroom area should be 186sq. mtrs. (2000sq.ft.) with frontage of 13mtrs. (40ft.). The workshop area should be 186sq. mtrs. (2000sq.ft.). The stockyard should cover 279sq. mtrs. (3,000 sq.ft.).

Investment required

In addition to the land and building required, as a dealer you will need to invest the following amounts -
  1. Rs. 25 lakhs to Rs. 30 lakhs for the interior (showroom & workshop equipment).

  2. Vehicle stock which is equivalent to one month's sale.

  3. Rs.15 lakhs to Rs.20 lakhs for spare parts.

  4. A working capital from the bank or own funds: Indicated monthly sale potential x Rs.50,000/- + spare parts. A Bank guarantee would also be need to be furnished from any Nationalized bank as per the guidelines of the company.

How to apply

Those interested to set up a Bajaj dealership in Borivali, Mumbai can call: +91-9668728516. Those interested to set up a Bajaj dealership in Panvel, Navi Mumbai can call: +91-9948117123.

The applications should be submitted online within 15 days of the notification (31st October 2018) at the official Bajau Auto dealership application website.

Note: The details of the investment and support have been sourced from the official website. The details of infrastructure requirements have been sourced from a print advt. in the Times of India, Mumbai edition, dated 31st October 2018, page 3. The infrastructure and investment requirements may differ from one region/city to another.

Happy profits with a Bajaj dealership!

Article by Vandana
Vandana is based in India with over 15 years experience as a freelance writer. Writing, no doubt, is her primary passion! Having learned the art of blogging from ISC, Vandana is enjoying the thrills of blogging, taking pleasure in sharing information & getting good pageviews at her various blogs.

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