Digital Marketing Trends in 2019 you must consider


Digital marketing has become the mainstream marketing method in the past few years. This article is an insight how it would impact industries in 2019. Know how trends would define the landscape of digital marketing and its influence on the marketing world.

In today's times, Digital marketing is done by almost every company which is either giving out services or selling their product. It is cheap, more accountable and gives effective returns on investment. 2018 has been a great year for digital marketers, and reflected in every trending medium. In 2019, it is only going to grow deeper into marketing landscape.

The biggest challenge for a marketer to use the digital marketing platform was to penetrate B2B industry where most of the usual marketing methods fail. This year we saw Digital Marketing Trends growing its roots over B2B industry to promote their product and services. 2019 holds great promise from this industry for a digital marketer.

Artificial Intelligence integrating Digital Marketing

2019 will also see how AI and Machine learning integrates itself into marketing world and help companies reach their goal effectively with the refined data to work on for digital marketers. Programmatic advertising might get more progressive introduction for paid ads and bidding refinement using AI. machine learning and AI automation are being integrated in chat-bots which could be optimized with precise keyword solutions based on history of consumer details.

Visual Search is on the rise where you have to just upload a picture of things you want to search for and the AI algorithm of search engines would fetch it out with favorable results. Google Micro Moments are making their way where they would instantly deliver the solution to their query based on consumer interest at their time of decision making which would give businesses a new approach to reach out to their right consumers.

Email Marketing is getting more and more personalized with time and there are enormous factors and data to direct the mails more effectively which can attract and convert the target audience according to call to action.

We are also seeing more numbers of marketing automation tools which is making the flow of working easier to track and execute for digital marketers. Google is refining its analytics tools for more clearer and accurate insights of data from user's website and giving numerous forms of analytics to work on.

What's in store for Social Marketing in 2019

Video marketing is becoming a winning Digital Marketing Trend as we ascend to 2019 as better cameras are available at affordable costs now. Social messaging apps are introducing more than just text interaction facility in their services and that gives an angle to digital marketers to have more specific and personalized opportunity to approach their target customers. With the popularity of social apps like Instagram, Influencer Marketing is on a rise and might become one of the major channels of marketing for commercialized products. Like it has been said, with great followers comes great influence.

Conclusion

We can see a lot of digital integration in 2019 with the Digital Marketing Trends that are passing from 2018 to 2019 along with many new breakthroughs and possibilities. The products and services are moving towards more personalized and automated approach to get to their customers and give them better consumer experience with the product and the pre and post sales digitally.


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