Why I Chose ISCA (International School of Creative Arts) for my BA Creative Arts Course?


The latest trends and technology advancements have mainstreamed the field of arts and reimagined the scope of 'design thinking' wherein a link between the arts and science is created. The article below looks at the increasing popularity of creative arts as a career choice and the reasons why I chose ISCA (International School of Creative Arts, Kerala).

The Scope of Creative Arts as a Career Choice


The field of creative arts is evolving at a fast pace. Luckily, these days, students (and parents) are more open to non-traditional career paths other than engineering and medical streams. The notion that the creative sector pays less is also getting rejected. The digital boom has indeed aided the concept of the creative economy and its effect on the country's overall economy. The career choices in the creative industry are innumerable and choosing creative arts as your area of study can be a stimulating experience.



We are living in a digital-era where content is co-created and disseminated by the users/customers. The demand for skilled and qualified creative professionals is on an all-time high. I was looking for a course which abides by the international standards, offers world-class amenities and will equip me with the related skills to capitalize on the digital trends. When I was actively searching for undergraduate courses in Creative Arts in Kerala, ISCA (International School of Creative Arts) topped my list in almost all the categories like the facilities, faculty, the scope of the curriculum and placement options.

Why I Chose ISCA (International School of Creative Arts)?




From the various BA Creative Arts Courses offered in Communication Design, I chose 'Advertising' as my field of interest. I had done extensive research before zeroing in on advertising. The effective combination of creative and technical skills will definitely make my resume more competitive and structured in the world of business. The career options are also wide with the advent of digital advertising in addition to the traditional advertising media.

The highlights of the course are:

Promoted by ISDC - International Skill Development Corporation


Since ISCA is a part of the global education giant ISDC, headquartered in London, the curriculum follows international standards.

Appealing curriculum


Communication Design in Advertising outlines the various strategies to be adopted for leveraging the full potential of various communication media. It essentially focuses on different types of media and the most suitable approach to be taken on various platforms. What I like about the curriculum is that it does not stick to the theoretical aspect alone, but also encourages the students to solve real-world problems through creative and strategic solutions.

Experienced faculty and world-class facilities


The international pedagogy of teaching differentiates ISCA from the rest of the creative schools offering courses in communication design.

Access to tools


Various online tools are provided free of cost so as to enable you to develop creative thinking on your own. The teachers act as facilitators rather than focusing entirely on theoretical learning.

Positive interaction with the alumni


I got a chance to interact with the alumni and the present batch of students. The reviews were more than encouraging.

Community and networking opportunities


Workshops, college fests, exhibitions are conducted periodically. It provides the students with a chance to showcase their work and build a robust portfolio apart from creating opportunities for networking.

Placement services


Ad agencies across the globe are looking out for passionate and creative communication design freshers. The course is structured so as to develop the inner entrepreneur in you. There are multiple options before you once you complete your graduation - start your own business, work as a freelancer or in an ad agency and the list goes on. Also, the college offers 100% placement guarantee for eligible students.

I am confident that I have taken the right decision by joining the ISCA - International School of Creative Arts. Communication design in advertising has got practical and real-world applications and I believe that the program can inculcate other transferable skills while honing my artistic, creative skills.


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