The growing importance of Advertising & Graphics in the digital world

Importance of advertising and graphics is increasing day by day. Read more about the growing importance of advertising and graphics course in India.

The digital landscape has evolved by leaps and bounds since the turn of the century, with numerous advancements and innovations that have propelled the field to new heights. There was a time when advertisers had to figure out the best location to place their ads and generate buzz in places with the most foot-fall. However, that's not the case anymore, with the entire world spending the majority of their time on digital spaces. Sites such as Facebook, Twitter, Instagram, and YouTube that have become popular in the digital environment sport massive levels of traffic at regular intervals.

This makes it the need of the hour for advertisers to understand exactly what can be done to make their messaging all the more noticeable in these platforms, which witness heavy levels of traffic at all times.

After all, while the digital world has provided a platform where a larger number of people are present than ever before, this has come at the cost of a fleeting attention span – 8 seconds, to be more precise. This poses a challenge for marketers – after all, what exactly can they do to capture the interest of customers in such a short time period?

This is where the concept of graphics in advertising comes into play.

An advertisement that's bland, uninteresting, and communicates little to nothing about the brand and the products or services that it's offering is bound to fail in a digital space where consumers want all the information to be provided in a clear, concise, and – perhaps the most important of them all – appealing manner. To accommodate this requirement, modern brands need to hire experts in the realm of digital advertising to ensure that the effort and investment they make into advertising on a digital platform doesn't go to waste.

Of course, this is easier said than done. Most brands don't know where to start with their hiring efforts, leading to a situation where they hire people who seem like a jack-of-all-trades and funnel them into digital marketing. This is not recommended at all, especially if the brand is struggling with their online advertising initiatives as is. Hiring an advertising and graphics expert becomes the need of the hour for organisations facing this dilemma.

Thankfully, various institutes like Pearl Academy have identified this need for the digital marketing industry as a whole to be populated with people who can help advertisers overcome this challenge of lacklustre advertising. This has been accomplished through an innovative advertising and graphics course that combines the latest marketing aptitude & principles with new-age design methodologies to accommodate for a holistic learning experience.

The importance of graphics in the context of the advertising industry is quite substantial, which makes it the need of the hour for modern-day advertisers & marketers to nail down a source of new-age professionals who comprise of the perfect balance between advertising and graphics. With the institutes of today providing a course precisely to meet this ever-growing requirement, it's evident that the digital world will be augmented to a considerable extent through the proliferation of advertising & graphics experts.

Article by Tony John
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

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Author: Umesh30 Mar 2019 Member Level: Platinum   Points : 2

The real challenge is to keep the graphics or animation there in such a fashion that the surfer sees it during his visit just at a cursory look. The visitor will not stay there for long and until the graphic captivates his imagination he might not glance on it. So the field of digital advertising is facing these challenges and the software companies are devising new ideas to attract the attention of the viewer.

Another important aspect is that most of the people are using smartphones for internet surfing so it is imperative that the screen space and coverage taken up by the graphics should not obscure the view of the visitor and he should not be handicapped to see the actual information for which he has come there. So these glitches are to be removed by the software developers to make the advertising graphics a pleasant and nice experience.

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