Be The Next Face of Fashion Buying And Merchandising

Check out this article to learn about Fashion Buying And Merchandising courses in India. If you are a student in India looking for career oriented university courses, fashion designing can be a good option.

As an important and growing sector in the country, the fashion industry opens a plethora of paths for students to venture into career options. The Indian fashion landscape has got recognition for its cultural legacy and class. Not only is it edgy, refined and aesthetically pleasing, it is also continuously evolving. By making a surge into today's global market scenario, the fashion industry in India is an integration of multiple dynamic traditions. From ethnic to western, traditional to high-street; the fashion industry in India is perfecting the skills of designers and professionals across all verticals of fashion.

As the industry is expanding, so is the requirement of fashion outlets to cope with the rising demand. Fashion retail is one of the few aspects of retail to have not majorly impacted by the sudden growth of the applicability of e-commerce and online business. Consumers still prefer visiting tangible shopping outlets to experience the physical aspects of fashion apparel - in the literal sense. The presence of fashion retail establishments leads to the requirement of skilled fashion buyers & merchandisers, to enhance the presence of these retail establishments.

Fashion Buying And Merchandising

Desk jobs, like sales, are not the sole aspect of being employed at a fashion retail merchandiser. There are so many more functions one can examine in the fashion retail industry. Fashion buying and merchandising jobs put an employee at the core of a company and give the workforce the power to directly influence trends, in order to boost profit.

A retail buyer diverts all his/her attention on potential products to be sold. They research fashion trends and dissect consumer preferences, behaviour, and purchasing power - all within a set target audience. These professionals are responsible for selecting the products that will appear either physically in a store, or on online portals. Retail merchandisers ensure the commercial and economic viability of products which may be sold. They make sure that stock flows through the inventory and is available wherever and whenever the stock is most likely to tempt consumers.

On top of the perks of working in this industry, such as early job responsibility, trend-setting, retail discounts, and possibilities to travel to exotic destinations, job satisfaction is another immense gratification this role can provide. As a fashion buyer or merchandiser, employees get to determine the norms of fashion and eventually see individuals spend money and walk on the streets, wearing products identified and boosted by them.

Fashion Buying and Merchandising is a specialisation with scope in abundance, opening up a number of career options for students. Today, there are numerous retail brands and MBOs managing multiple categories, which require a consistent inflow of buyers and merchandisers. Some of the indigenous brands include- Shoppers Stop, Tata Trent, Future Group, Madura Garments, and Reliance Brands, among various other companies. It is not impossible to enter buying and merchandising jobs without a related degree or diploma, however, in such a competitive and aggressive industry, where the number of interested candidates substantially outweighs the number of vacancies, most brands will prefer people with relevant educational background.

Finding a unique and niche educational qualification in the realm of fashion buying & merchandising can be tedious and complicated. However, a renowned educational body in the country offering a specialised course in Fashion Buying & Merchandising is Pearl Academy. This comprehensive one year course aims at educating students on two primary aspects -

  • Basics of Buying & Merchandising - Students will be acquainted with the areas of buying and merchandising – essentially in apparel and garments – while also achieving an overview of other popular lifestyle products.
  • Fashion Product Development - This module concentrates on grasping product development, both conceptually and practically.

  • Studying at Pearl Academy not only extends students with strong employment opportunities but also grants them valuable global exposure. The Academy has collaborated with international universities like Torrens University (Adelaide) and Domus Academy (Milan).

    Article by Tony John
    Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including,, and many more.

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    Author: Umesh15 Apr 2019 Member Level: Platinum   Points : 3

    Today we are in an age of specialisation and there is a specific course for a specific skill. In that context, the course on 'Fashion buying and merchandising' appears to be lucrative. Fashion is something which never ceases to exist. A new fashion trend takes over the old and everyone in this world who can afford goes for the new trends. I remember when we had the bell bottom pants for the first time everyone went for that and right from the students to the principal of the college were wearing those. Anyone not wearing them was thought to be out of the place or alien from some other planet!

    Fashion signatures are the most powerful and effective attributes in today's world and we cannot stay away from it if we want to move in society. It means that fashion buying and merchandising will remain a vibrant area and the entrepreneurs and designers will take advantage of this trend.

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