How to choose a career in digital marketing


Many of us are still in the rat race for making our careers in engineering or medical services. Very few people are interested in sales and marketing jobs. In sales and marketing jobs, you are assigned to achieve a sales target. There are lots of opportunities in the digital marketing field but very few people are aware of this. In this article, we will discuss how you can make a promising career in digital marketing.

After completing our graduation we try to search for different jobs, many people start their preparation in a different type of exams. Some people like to work in a bank, very few are interested in sales and marketing jobs. Some students took admission in various IT courses. Digital marketing is one of the new age market trends for choosing your career from future prospects.

What is the qualification required to become a digital marketer?

There is no specific educational qualification and background required to become a digital marketer. If you have graduated in any discipline, it will help you a lot. Digital marketing is not only for IT or ITes related background; if you have a little bit of technical knowledge, and some specific computer skills, then you will also become a digital marketer.

What are the things to learn to become a digital marketer?

A digital marketing course is associated with content writing, content marketing, Search Engine Optimization, social media marketing and other various things. These things are not in your regular college courses. You have to search for an institute which provides this type of course. Some institutes may have a certification program also on digital marketing. One thing you should remember that only a certification in digital marketing is not enough. To become a good digital marketer, you have to learn and upgrade your skills according to the market trends.

What is the job prospect for digital marketers?

The job prospect in the digital marketing segment is very promising. In the current scenario, many companies are offering digital marketing jobs, but they are not getting a suitable candidate for their vacant position. The compensation package starts from 15000 per month for the entry-level jobs. Compensation package may be as high as 1 lakh rupees per month for a 5 to 10 years' experienced candidate. Various IT companies and other companies are hiring a digital marketer to promote their online presence.

Don't have a course certificate but still want to become a digital marketer?

It is not necessary to obtain a certificate for becoming a digital marketer. If you are a graduate and have some skills in digital marketing that you learned by yourself, then getting a job in digital marketing may not be a problem. Having a certificate, though, is an added advantage. Many companies are looking to hire you as an intern if you have a passion to work with them.

Working as a freelancer in digital marketing

Nowadays lots of people are working online and shifting to freelance jobs for their job satisfaction and their own flexible time work. Digital marketing is one of the largest and popular freelance job available in the world, and a lot of people are working in this segment. Companies are looking for a freelance digital marketer with their fixed budget or per hour basis compensation. In India you can bargain for about 5 US dollars per hour for this job if you have a little bit of experience in this job.

What are the current job trends in digital marketing?

Companies are spending a significant portion of their advertising in the digital advertising segment. Many advertising agencies earn a good percentage of revenue from their digital space. This type of company needs a digital marketer who may be a social media marketing specialist or managing content marketing or blog writing or other various types of jobs. Companies are also hiring a Search Engine Optimization specialist. So there are lots of opportunities which are available in the digital field.


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Comments

Author: DR.N.V. Srinivasa Rao29 Oct 2019 Member Level: Platinum   Points : 5

A well-written article by the author by giving all the important points about Digital Marketing. These are the days of e-commerce and you can make many things to happen from the place you sit anywhere across the world. I know many people who are not even graduates but working in digital marketing. But a qualified Digital Marketer may get a better pay package.

Many institutes are offering some training in this field and you can join in such institutes and learn the basics. But don't get deceived by the various fake emails that will be sent by many people just to see that you will pay money and join them to get a digital certificate. They promise you a job also but they never do that. So one should be careful in going by those emails which are nothing but their sales promotion activities.

There are a good number of jobs in this field and pay packets are reasonable. I recommend you to improve your communication skills and language skills so that you will have better chances to get selected to the digital marketing job in a good company who will offer you a good pay packet.



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