The Significance of Education CRM for Schools & Institutions

Learn how CRM can be useful even in the education industry. Gain more knowledge about how you can make life better for students and teachers alike.

Educational institutions are practically service-oriented large-scale businesses with a clear motive of producing highly skilled and knowledgeable individuals. The primary focus of educational institutions is to provide quality education and be the best in the market. They strive to make their school/college the most sought after name. Managing a plethora of students and a huge roster of teachers can be a handful. However, things are made easy access to a competitive school CRM system. It carries out a specific set of functions that you will need. If you are in charge of a school or a college. Find out below how education CRM can be useful for schools & institutions.

Streamline All Student Inquiries
With a CRM in place, you can easily track and follow up on all inquiries made by the prospects who want to apply for a seat at your institution. An education CRM captures all inquiries from different sources like phone, live chat, social media, and of course, email. They are collected into a leads database that is accessible to you at any time. The best part is it works on its own and creates a new lead each time there is contact from a prospect. This lets you choose from a list of candidates you want to communicate with first.

Faster Response Rates
With a systematic data collection solution, you can make sure none of the leads is lost. Also, it gives you the opportunity to respond to the candidates faster than before. The CRM allows for replies within its system. If you have a bunch of inquiries or questions waiting from different sources, you can respond immediately to them through those exact sources via the CRM software. For example, you can reply to an email directly from the CRM, and you can respond to a Facebook comment using the CRM. This kind of omnichannel support tells you how useful CRM can be for an educational institution.

Student Portal
Students in the school would surely need a place to get together for events, projects, and other activities. CRM for education industry provides you with the option to allow students such a platform. You can track and record student activities on the CRM application and make suggestions or announcements that can reach all students unanimously.

Integration with Third-party Apps
CRM software's premier quality is its adaptability with other software. You can embed Call and Email extensions for better communications. You can link your university website and social media pages to get proper integration options. Having a great level of adaptive functionalities is an added plus.

Reports & Statistics
In any institution that provides education, there is always a need for performance reports. It is absolutely a mainstay in a school or a college. Individual reports, attendance reports, monthly performance reports for both students and teachers can be generated on the CRM. What's more, you can decide on your own parameters and get reports according to your needs.

Student History & Records
One of the key education CRM features is the unlimited and secure cloud-storage that it brings. You can have a whole database set up, and for educational institutions, it is a prerequisite. Student history and yearly records can easily be maintained without the fear of data loss. Not only this, a knowledge management system can facilitate student upliftment by providing help to new students.

These are just some of the benefits of education CRM. The main quality is automation, and then there is also response management. When technology does your work for you, it is to be considered a win. Not many CRMs can provide all that you are looking for, so it in your best interest to look for the right CRM to stay competitive in this market. The choice is yours to make, so make the right one.

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Author: Umesh23 Nov 2019 Member Level: Platinum   Points : 6

CRM appears to be a good tool in the hands of the school administration and will definitely help in improving the efficiency and performance of overall communication and feedback system existing in the school. The only thing which is to be seen is whether the staff or executives in the school office would be able to use this advanced technology appropriately and properly in the interest of the students as well as the school by keeping a firm database and communication flags between the parents and school. This may necessitate a thorough training in CRM to some of the office employees so that they can use the system to its full potential making it helpful and advantageous to the school. Installation of CRM software is not a big deal but to use it effectively for the prosperity of the institution and satisfaction of the parents and students is the most important element of this exercise.

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