'I got a 1000 store walk-ins in 4 hours.'
'I got 3 conversions in a day.'
'I got more than 9000 views on my blog.'
These were the kind of reviews the institute got after the completion of the first batch apart from the usual praises and stars. This shows the practical approach that the institute has been following which deviates from the usual textbook learning and shows people what the industry looks like.
Digital Scholar is an institute in Chennai started by one of India's finest Digital Marketing gurus, Sorav Jain. The institute followed an agency based learning style which encourages the students to form an agency within themselves, and then undergo the activities, projects, and run campaigns as a team. This makes them ready to face any agency or an organization that they pursue following their graduation.
About Digital Scholar:
The institute is the brainchild of Sorav Jain, one of India's leading Digital Marketers and Social Media expert. The institute covers 12 modules in its 3-month stretch that includes: SEO, SEM, SMM, Email Marketing, Event Marketing, How to make money online, and other modules that will gear you up for the industry.
The institute also promises 100% placement assistance in some of the top agencies and organizations. They prepare you for the job and on the nuances on how to attend and crack an interview.
Yet another plus point of the institution is that they give funds back for the students to run ads for the campaigns assigned to them. This makes them understand how things work in the back-end for all major brands.
Digital Scholar was started after seeing the major industry gap between the lack of qualified Digital Marketers and the requirement of the industry. Thus the major vision with the institute has been to provide the Digital Marketing fraternity, Digital Marketers that can think creatively, and work exceptionally.
Apart from this, the goal with this institute is to create a fellowship of Digital Marketing resources and enable Digital Marketing research that can benefit the global audience in all the streams.
The batch began its journey as they hi-fied their way to the orientation where the founder, Sorav Jain, welcomed them and took the initial session. The session covered the basics of marketing and Digital Marketing. Apart from this, the scholars were divided into their groups, the agencies were formed, the Digital Scholar Oath was taken, and the journey kick-started.
Following week, the scholars were handed over their new domains and websites, and professional photoshoot for various channels was taken. And thus started the blogging journey, which will see them fighting out for the most number of views and engagements. At the end of the session, one winner was to be crowned as the best blogger of the batch.
The journey went on for 3 months, and all the basic and comprehensive aspects of the Digital Marketing area were covered. These were well coupled with classroom activities, field trips to clients, festive celebrations, and lots of fun and activity.
Masterminds at Digital Scholar:
Apart from the experienced and well-versed faculty, many guests from the industry graced the classrooms and gave their brilliant insights. First up, Abhishek Shah from BePositive had a session on 'Discover the Creative Brand in You'. This Diwali lecture geared up the students to create a Personal Brand and promote themselves in the online world.
Next up, as a big surprise, India's biggest Digital Marketing Masterminds were present in Digital Scholar to interact and share their piece of advice with the scholars, the panel included, SiddharthRajsekar, Deepak Kanakaraju, Avi Arya, Gaurav Gurbaxani, Sanjay Shenoy, KulwantNagi, Gopal Krishnan & Faheem Ahmed.
The batch concluded with lots of learnings and memories. Scholars who were once hesitant to be a part of their agency were now inseparable and vowed to stay in touch through an alumni club. The best Digital Marketers were awarded in different categories, and the best agency was also given a trophy. This was adjudged based on their campaigns, their success over the 3 months timeline and the participation and engagement.
The next batch is all geared up to begin this January. Want to make the most out of your Digital Passion? Want to scale up your business and your personal brand? Then join Digital Scholar today. Attend a free Demo Class to witness the learning. Contact us now!
'I got a 1000 store walk-ins in 4 hours.'
Tony John is a professional blogger from India, who started his first Weblog in 1998 at Tripod.com. Tony switched to blogging as a passion blended business in the year 2000 and currently operates several popular web properties including IndiaStudyChannel.com, Techulator.com, dotnetspider.com and many more.
Follow Tony John or read 107 articles authored by Tony John
More articles: Digital Marketing
From the description in this article, it clearly appears that this is an institute which is imparting some skill-based knowledge to the students interested in various matters and actions related to digital marketing. Today people are learning blogging and website designs by trial and error and with a lot of permutations and combinations in online manoeuvring. With this type of institutes and courses available now the things would be in better shape for the interested candidates for making a career in the digital marketing and digital web channel launching and initiating a new digital outlet for some innovative service.
There is a big need of this type of practically oriented training centres in our country as there is a large population of students who want to do some concrete work in the online digital world but do not have any guidance and direction to go ahead. It is always better to do such projects in a group rather than solo. A new business project requires help in many fronts and that is where group dynamics matters. This type of new institutes having a radical approach to the training issues in this area is a welcome measure.