Admission to online short-term course in Social Media Marketing at NIIT


Are you desirous of making your mark in the field of digital marketing? Want to be proficient in the usage of different social media marketing tools and techniques? Learn here in this article what all it takes to pursue a short-term program in social media marketing at NIIT, one of India's top educational brands famous for its skill oriented courses.

Social Media Marketing is a marketing and brand-building exercise that uses digital and social media platforms to achieve its objectives. Some of these popular social media platforms are Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Google Plus and so on. To use these platforms as marketing tools, one has to create quality content that appeals to the audience, publish them in their social media profiles, promote and analyze them. With the proliferation of the use of the above and many other social media platforms among today's youth, as well as, the not-so-young, social media is coming up as a great online marketing tool for business promotion. Social media marketing is these days an upcoming career that many amongst today's tech-savvy generation are taking up. With the usage of the internet rising by the day and more hours being spent by almost everyone, browsing one or the other social media platforms, a career in social media marketing provides immense potential for growth. As a result of the popularity of social media, more and more businesses are taking to promote their products and services through these digital marketing platforms, which provides for a cheap means but with a greater reach to the intended customer base. The popularity of social media can be judged from the fact that more than 3 billion people in the world are connected to each other through the internet and the numbers continue to grow at an ever-increasing rate.

Social Media Marketing course by NIIT

The short term course on social media marketing by NIIT provides a wonderful opportunity to make one's career in the field of digital marketing. In this short-term online course, which is of 40 hours duration, the student will be learning different marketing strategies through the application of social media tools. The marketing course, a new age program by NIIT, will make you conversant with the digital marketing principles and much more.

What you learn in this course

In this particular course, you will be introduced to the fundamentals of digital and social media marketing. You will learn concepts about brand building and mobile marketing. Once you are familiar with the fundamentals, you will be introduced to various terminologies and strategies associated with social media marketing. You will learn of strategies to promote content through websites and emails. You will learn of the different social media platforms and how they can be instrumental in promoting and brand building. You will then learn how to plan and promote your marketing campaigns. And before you complete the course, you will also gain proficiency in creating quality content. The course content will have hands-on exercises and guided practice to familiarize you with the different concepts. There will also role-play, skills-based tests and case studies.

Why join NIIT

With a worldwide presence in more than 30 countries, the advantage of NIIT is that it is already a renowned brand in the field of digital education. Even though the classes will be completely online, the students can always take support from the nearest NIIT center. With NIIT having branches all across the country, you won't find it difficult to find a center nearest to you. The classes will be held at scheduled hours and will be live with a classroom-like experience. The students will be able to ask their doubts and queries even while the online session is on. The best part of joining NIIT is that the courses are quite affordable.

Eligibility criteria

Everyone is eligible for this course, be it a student, graduate, undergraduate and even working professionals. Anyone who is looking to create a niche in the digital marketing space can join this course. One just needs to be familiar with the usage of computers, the internet and the windows environment. Depending upon one's convenience, one can choose weekdays or weekends for their online classes.

Course fee

Rs 6700/-, excluding GST @ 18%

Learning mode

The course is completely online. There will be live sessions as well as learning through e-study materials. There will also be app-based support and the sessions will be conducted by expert faculty skilled in Data Analytics.

How to join the course

To join the short-term course in social media marketing, the aspiring students will have to visit the official website of NIIT. Once you are at the 'Social Media Marketing Short-Term Courses' page, go through the details of the program as well as an intro-video that gives you a glimpse of the advantages of doing a social media marketing program. After you are through with the details and the course content, click on the 'Enrol Now' button given at the page. You will have to then register for the course by giving details like your email id and mobile number. Right there at the website, there is an option to communicate with the institute, in case of any queries or doubts regarding the course.

Take-away from this program

On completion of this short-term course on social media marketing, you will gain skills in creating marketing strategies for the various social media platforms, create SEO friendly content and run marketing campaigns on the various platforms.

You will be also awarded with 'Graded Certificate in Social Media Marketing' on successful completion of the program with more than 50% score in the assessments. In case of students not attending the assessments or scoring less than 50%, they will be awarded the 'Participation Certificate in Social Media Marketing'.

Job opportunities

Some of the career possibilities after undergoing a course in social media marketing are Social Media Marketing Executive, Social Media Marketing Manager, Social Media Marketing Analyst, Social Media Marketing Specialist, Social Media Marketing Coordinator, Paid Marketing Specialist, Content Developer, Content Writer, Copywriter and so on. In the near future, a career in digital marketing is likely to see immense growth in opportunities.

Contact details

For queries and clarifications, you may contact NIIT through the following means.
Email: careercourses@niit.com
Phone: +1 800 3000 6448
Website: https://www.niit.com/india/short-term-courses/digital-marketing/social-media-marketing

You may also directly connect with an expert from NIIT through the link provided on the website.


Article by Dhruv
Dhruv is an electrical engineer by profession. Apart from liking his job, he has a special love for writing and has often dabbled in writing scripts for skits and short plays. As a Content Developer at ISC, Dhruv is having a whale of a time, showcasing his writing skills.

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