IntroductionChennai, the fourth largest city of India, in terms of area, is a well spread out city. It has expanded into the distant suburbs the new Mega city plan now being implemented includes these areas as well. Once the process is complete in the next few years, it is said that Chennai as a city will be the second in India, after Mumbai, in terms of area.
Be that as it may, there is an interesting fact about Chennai. When a college is started in a particular area, that particular suburb also develops. Immediately, the Metropolitan City Corporation starts a new route and a few buses start plying to that suburb. This, in turn, brings in new people, who buy up all the residential plots and the constructions begin. The college becomes the focus of all attenation. The real estate activities start picking up and there is no looking back. The story of the Jaya Engineering College, is one example. Situated approximately around 35 kilometers away from Chennai Central on the North West direction, (the Mumbai/Bangalore/Coimbatore train route) this once sleepy suburb is now the most happening one in that part of the city. The Jaya Engineering College is now so famous in North West Chennai. There are direct EMU trains and the new roads and bridges that connect to the Central bus station called Koyembedu, within just twenty minutes, has sent the real estate prices to the skies, literally.
Alongside this development, areas connected to one of the poshest localities in Western Chennai, called Anna Nagar, have boomed too. It should be noted that the distant suburb of Red Hills, to which there are hundreds of city buses, has boomed too. It is here that the second college of this article, the Gojan School of Business and Technology is situated. It has now transformed itself into a branded college of good repute in this part of Chennai.
In the previous article of this series, Leading Branded Colleges of Anna University in Chennai -12, we had discussed the salient features of the Madha Engineering College and the Agni College of Technology.
In this article, we will discuss a) What is special about Jaya Engineering College and b) What is special about the Gojan School of Business and Technology
What is special about Jaya Engineering CollegeJaya Engineering College has been around since 1995. Over these 25 years, this college has constantly improved its placement records and it now claims a placement record of over 85%.
Students to whom I spoke to, did mention that the serious intent of the college's Management is reflected in the increasing emphasis on placement training and in producting a number of Anna University ranks. Though this college offers the usual conventional courses, it also offers the B.Tech(Textile Technology) course. This is perhaps just one of the very few institutions offering this course in Chennai.
India is home to some of the most advanced technologies in the textile sector. According to several reports, the cheap labor costs is one big plus that has contributed to the rapid growth of the industry. There is always a big demand for trained professionals, particularly in the export-oriented industries, where the fashions keep changing so fast and adapting to new technologies becomes very important.
Those who are interested to know further about this course may refer to B.Tech Textile Technology.
The college scores quite well on the applied research dimension and the emphasis on placement training. According to some informed industry sources,the emphasis on entrepreneurship development is another speciality of this college. There is a good response to this entrepreneurship cell of this college, and this has actually enhanced the image of the college in this part of Chennai.
It is for these reasons that the Jaya Engineering College, is a leading branded college of Anna University in the North West area of Thirunindravur in Chennai.
Jaya Engineering College
What is special about the Gojan School of Business and Technology This college has developed into a branded college in the Western suburb of Red Hills. This college is another college that has taken quite a while to develop, but it has stayed put and developed its brand.
This college offers the usual conventional courses. However, it also offers the B.E(Civil) course and the B.E (Information Technology) course. The placement records of this college is around 80 percent or more, and its emphasis on preparing students for the placement process is quite good. The parents who were interviewed for this article, were of the uniform opinion that the college is quite good in the local area and those parents who want a good college in the local area, prefer this college, as the teaching tem is quite good and the overall educational ecosystem is quite good.
Take the emphasis on the specialized courses at the post-graduate level. There is a big demand for the M.E (Engineering Design) course and the global demand for this course is perhaps one reason why this colege is offering this course. The design knowledge is universal and it applies to organizations across several industries, like electronics, the auto organizations and the auto component organizations.
Those who are interested in knowing more about this course may refer to M.E Engineering Design.
Similarly, there is always a big demand for those who specialize in VLSI Design. Since this collge offers this course, it has reportedly become famous in this part of Chennai. Those who are interested in this course may refer to VLSI Design .
Then there is the MBA course offered by this college. The name of this college speaks for its emphasis on the Business Management course. The college has reportedly forged good ties with the industry organizations and the internship offered to the students is taken seriously. According to the industry expets, the college stands out for its intent to strengthen its core offerings. The emphasis on some applied research is also quoted, though the website does not speak everything about this.
The process of building a brand in any educational institution does take time. It is spread over two decades and this college is no exception. The brand building process has been perfectly done by this college.
Gojan School of Business and Technology
80 Feet Road
ConclusionThe two above colleges discussed in this article, the Jaya Engineering College and the Gojan School of Business and Technology, have built their brands over a period of two decades. There is every chance that these two colleges will strengthen the value of their offerings as they go along in the near future.