IIT Bombay Online Certificate Program in Digital Marketing and Applied Analytics

Looking for a short-term weekend online IIT course in digital marketing and applied analytics? This article provides complete information on the live online program in digital marketing and applied analytics scheduled by IIT-Bombay from 27th March onwards. Know the schedule, program fee and modules, and where to register for the course.


IIT Bombay has scheduled a course conducted by IIT faculty and Guest faculty on digital marketing and applied analytics. The premier institute has partnered with Eruditus to conduct the course online through live sessions. The goal of the Certificate Program in Digital Marketing and Applied Analytics is to equip you with an in-depth understanding of how to work towards expanding a business with the effective use of digital marketing techniques and analytical tools that will help to foresee potential growth. So whether you are part of a sales and marketing team or working in the field of creating advertising campaigns to launch a brand's product and attract buyers or are an entrepreneur looking to set up a new business, this program would be beneficial for you. A big plus is that all the online sessions will be held only on a Saturday, thus making it convenient for working people. On successfully completing the course, you will receive a Certificate of Participation from IIT Bombay.

When you will learn – the Schedule

Duration: 6 Months.
Mode: Live online sessions.
Day: Every Saturday.
Date: begins on 27th March 2021.
Time: 12.15 noon to 3.15 p.m.

What you will learn – the Program modules

There is a total of 20 online live learning sessions for IIT Bombay's Certificate Program in Digital Marketing and Applied Analytics. The initial learning modules will focus on understanding the concepts of digital, content, email and social media marketing, teaching you, too, about Search Engine Optimisation (SEO), advertising on online platforms like LinkedIn, FB, Instagram, etc. Later in the program, you will move on to video marketing and podcasting, with a discussion on a case study, and the final modules will be relevant to various types of analytical strategies, such as predictive, prescriptive, etc.

Who can apply – Eligibility criteria

  1. Academic Qualification: You should be a Graduate in any discipline or holding a Diploma in any discipline.

  2. Experience: at least one years' work experience.

What you pay – the Program fee

As an early bird who registers quickly by 22nd February 2021 for the Certificate Program in Digital Marketing and Applied Analytics, you have to pay Rs.89,000/- + 18% GST. Later than that, from 23rd February onwards, you pay Rs. 1,04,000/- + 18% GST. You do not need to pay the fee at one go, but can do so in installments. The first installment of Rs.50,000/- can be paid within seven days of selection, and the second installment of Rs.39,000/- (early bird applicants)/Rs.54,000/- (the later applicants) has to be paid on 7th April 2021.

There is a special 10% Corporate Discount for those who enrol in the program along with colleagues of the same organization.

Important dates The application deadline for Round 1 is 22nd February 2021 and for Round 2 is 17th March 2021.

Application procedure

You have to submit your application for IIT Bombay's Certificate Program in Digital Marketing and Applied Analytics at the official website, which will put up the round-wise selection list. On selection, you have to pay the program fee online at the same website, as per the schedule mentioned above.

Get complete information and apply here- https://eruditus.exec-ed.iitb.ac.in/certificate-program-in-digital-marketing-and-applied-analytics-new/index.php?
IIT-B Website: https://www.iitb.ac.in/

Article by Vandana
Vandana is based in India with over 15 years experience as a freelance writer. Writing, no doubt, is her primary passion! Having learned the art of blogging from ISC, Vandana is enjoying the thrills of blogging, taking pleasure in sharing information & getting good pageviews at her various blogs.

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