Learn to build products using customer feedback
Are you looking for a career in product management? Check out this course and the options to build a rewarding career in product management.
If you are planning a career in product management then you should check out the self-serve learning programs available. These programs can teach you the fundamentals of product management and help you grow in your field.
The programs provide a curriculum designed by industry leaders and give in-depth explanation of the core concepts. The product management certificate program can be taken by students in the final year or working professionals who are just starting their career. The program can be completed in 8 weeks (2 months).
The program offers a 2 months live program which you can easily take from your home. There are interactive live classes, industry case studies, video content, mock interviews, teaching by industry mentors and success stories. In addition, there are weekly challenges which you can solve. To do the course you have to put in 8 - 10 hours per week.
The live classes are usually on weekends and the mentor sessions are conducted on mutually agreed upon days. Once you complete the program you will get a certificate, alumni status, get connected to a network of product management professionals and access to the program provider's community.
The program covers all the major tools which are required by a product manager like Figma, Google Analytics, Mixpanel and more. The program can help to develop into a confident product manager.Topics covered in the program
Learn about APIs, Webhooks, Native and Hybrid apps and front-end and back-end frameworks.
Understand the user's problems and get to the core to build a successful solution.
Learn to interpret user behaviour and learn to conduct experiments.
Study user personas and prototyping. Learn to conduct interviews, plan design sprints, design user journeys and interact with UX/UI teams.
Learn to measure cohorts and LTV, learn to slice user groups to define opportunities for product growth.
Learn roadmap prioritisation, setting up OKRs and doing engineering tasks like daily scrums, sprint planning, backlog grooming and more.
Weekly challenges
The weekly challenges are hypothetical and the students are asked to solve them. The students can earn points for solving the challenges. The main part is that the students learn how to develop solutions based on customer requirements and feedback.
1. For example, the challenge can be to develop a ticket booking system for a gaming company. The company already has a large fan base and you need to launch a new feature for event scheduling and ticket booking for the events.
The students can find what events the users wish to attend and how will the new feature gel with the current features. The preferred platforms are Balsamiq or Figma wireframe. The students have to come up with a solution and email it to the program provider.
The students are given points based on the structure of the document and writing skills, design sense, wireframing, creative problem solving, metrics thinking and go-to-market.
2. Another example is that the students are required to retain the users of an online audiobook or podcast service. The users use the app for a month or two and do not use the app after that. The audiobook has 300 million monthly active users. It is unable to retain the user due to competition from others. Focus on retaining users rather than finding new users.
The students have to find a solution and email it to the program provider. The students will learn how to offer solutions to the customer's needs.
Through such challenges, the students learn to develop products that the customer needs. The weekly challenges in the program will help the student to practice solving problems. Responsibilities of a product manager
A product manager is responsible for managing the company's products and is responsible for the growth and the revenue of the company. They are responsible for conceptualising, product planning, product development and product marketing. They are also responsible for analysing customer research, trends and more. They have to make sure the company's products meet the needs of the target market.Conclusion
If you plan to be a product manager then enrolling in this kind of a program can help you gain valuable knowledge. You will be able to understand your customers and provide them with useful solutions. This will help in the growth of the company. You can be a good product manager if you listen to your customers. The students will learn how to cater to the customers which is very important. This program will definitely help to boost their career.
Follow
Feedbacks should not be taken lightly. Some years back, I brought one Colgate toothpaste 200 grams and while opening I could find only air and not the paste and I stopped using the same and shared the pack with the shop where I purchased and he immediately reported the same to the distributor who makes rounds two times a week. My pack was sent to the quality control and it was proved that the paste was never loaded and the air was loaded. Having got caught, the company directed the stockist and distributor to immediately visit my place and hand over the gift pack of twelve pastes as the token of gesture for having reported the fault. Such is the power of feedback and the big companies take it seriously and the whole investigations would be taken up to fix the problems not to happen in future.