Acumen PGDIPM Syllabus

First Semester

»Management Processes & Skill Development
»Managerial Economics
»Accounting for Managers
»Quantitative Methods
»Indian Ethos & Values
»Computer Application in Mgt.

+ Introduction to Retailing
+ Retail Management
+ Principles of Banking & Indian Banking System
+ Principles of Insurance & Insurance Environment in India
+ Communication Skills – I



Second Semester

»Financial Management
»Marketing Management
»Human Resource Management
»Indian Business Environment
»Production & Operation Management
»Organisational Behaviour

+ Retail Merchandising
+ Retail Operations
+ Visual Merchandising & Store Design
+ Marketing of Insurance & Financial Products
+ Retail Banking
+ Communication Skills – II
+ Product Retailing – I



Second Year


Third Semester

»Business Policy & Strategic Analysis
»Decision Support Systems and MIS
»Research Methodology
»International Business Environment
»Specialisation Paper
»Specialisation Paper
»Specialisation Paper



o Retail Operations – II
o Retail Merchandising – II
o Visual Merchandising & Store Design – II
o Practice of Life Insurance
o Banking Law and Practices
o Communication Skills – III
o Product Retailing – II

Fourth Semester

»Corporate Evolution & Strategic Implementation
»Computer Networks and internet
»Entrepreneurial Development
»Optional Paper
»Optional Paper
»Optional Paper

+ Mall Management
+ Franchising
+ Retail Finance
+ Dissertation Project
+ Practice of General Insurance
+ Management of Commercial Banks
+ Communication Skills – IV